Crunch are proud to announce its newest UAE gift card program via our Giftstarr product. The LAKA gift card is a next-generation, VISA–powered UAE gift card program. The program was created in collaboration with Line Investments & Property SP LLC (Lulu International Holdings), and NymCard.

Prior to LAKA’s launch, UAE Consumer Spending Surged to $3.7 Billion in Q3 2024. Due to this impressive growth, it is an exciting time for retail sector innovation across the Middle East. Impressively, the fully reimagined LAKA product was brought to shoppers across Line Investments’ 19 premier malls in just 8 weeks. Notable retail destinations using LAKA are found across many major UAE cities, such as Abu Dhabi, Dubai, and Al Ain.

Introducing Giftstarr’s Innovative LAKA card

Giftstarr is redefining gifting; with VISA integration, video messaging, and enhanced security.

Additionally, the product is designed to simplify gifting, while offering a highly secure and versatile solution. The platform aligns perfectly with the region’s evolving retail trends and customer expectations. Our UAE gift card program is set to transform the gifting experience. As a result, LAKA will continue to showcase Line Investments & Property as a leading innovator in the region.

Our innovative, industry-first UAE gift card program features

As well as championing simplicity, the new VISA–powered LAKA Gift Card introduces groundbreaking features that elevate the gifting experience.

• Personalize gift cards with video messages, an industry first in the GCC.
• VISA integration that ensures secure and seamless transactions.
• Partial redemption capabilities, allowing recipients to enjoy ultimate flexibility.
• Real-time balance updates, further enhancing convenience.
• Integration with a mobile app, creating a dynamic and customer-focused gifting solution.

Giftstarr’s role in the LAKA card program

“Giftstarr will provide program management for all Line Malls, which includes the integration of the Giftstarr Till System, Cardholder Portal, Gift Card Management Platform and the reporting suite. This will allow us to transform gifting into a seamless and memorable experience, and we will work closely with Line Investments & property to continuously evolve and enhance their gift card offering. Together, we’re setting a new standard for shopping and gifting in the region, and our partnership represents an exciting step forward in transforming the way people shop, gift, and connect.

– Mike van der Ende, Head of Region, Giftstarr

About Giftstarr

Giftstarr is a leading provider in gift card solutions having issued millions of gift cards globally. We expertly help malls boost revenue and build customer loyalty. Giftstarr supports malls and retailers by providing a flexible and scalable solution, catering to both personal and corporate gifting demands. Alongside phsyical cards, our programs also enable online purchasing channels for an instant, digital way to buy gift cards. With a commitment to innovation and sustainability, Giftstarr empowers shopping malls to elevate the customer experience while offering the convenience and versatility of modern gifting.

It’s time to explore the potential of a gift card program for your business. Let our experienced team create a bespoke solution tailored to your needs. Get in touch today or visit giftstarr.com for a free consultation.